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At a glance
Problem
Xpanse lacked effective marketing for their product and needed to expand their workforce rapidly and attract employees. Potential employees and potential clients needed to be catered to in the same site.
Xpanse Inc
Seattle-based Mortgage Technology Startup
10 Weeks
Summer 2021
Home
Directing users to what's relevant to them
Directing users to what's relevant to them
Directing users to what's relevant to them
Potential clients will click off to learn more about offerings and features
Potential employees will click off to teams or our blog
For each team, a page was developed to give potential employees insight into the company
3 principles were highlighted along with a team description...
...quotes were gathered from around the company...
...and blog postings from each team were highlighted at the bottom for further reading along with our open positions
Product
Explain the problem and create credibility
Visualize the product
Differentiate the offerings
Convert
A "book a demo" page was added to the top bar as well as the addition of the demo form
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