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Rina Sawayama

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Posters and Album Assets

This project was created as a personal project to explore my interpretation of what I thought one of my favorite artist's design identities could be. This project includes several posters, a custom cassette, a vinyl sleeve and insert, and a CD sleeve. 

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Throughout these assets, I wanted to communicate Rina's bold and bombastic sound into an equally bold identity. 

In creating these designs I wanted to have a logomark that could be repeated throughout, hence the bold RINA type. 

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This logomark took several forms and was able to exist on its own but also find utility repeated in a square formation to serve as a loud and bold repeatable symbol.