Motmot Coffee Site Redesign


Motmot's online store was struggling and hardly utilized with low traffic and sales. The previous site had usability issues and glaring glitches with overlapping elements. It was not optimized for conversion and was hard to use.


Increase Online Sales and Improve Utilization 


4 Week Primary Sprint 


Shopify Web Design Platform 

Liquid (Based on Ruby On Rails language)


Engaging product photos and landing
Increase in Online Sales


Increase in Online Revenue


Increase in Store Sessions


Increase in Returning Customer Rate


Telling The Story 

Telling the story is key to building trust with Motmot's customers and building the legitimacy necessary to convert interested viewers into buying customers. 

the producers...
the staff...
the sourcing...
the history.

Selling Our Product


Adding subscription functionality generated 000's in recurring revenue


Adding invoicing functionality increased throughput and added a sleek checkout process that increased returning customers

Product Line

Adding a bundle option, priced to unlock free shipping, increased conversion and became our most popular product. This change was made based on insights that free shipping is the biggest factor in conversion for eccomerce.  

Follow Up

Creating automized follow-up emails lowered abandoned cart rate

Converting Subscribers  


Prompts to subscribe were added in a landing pop-up and at the bottom of key pages. 


Changing our email signup from opt-in to opt-out encouraged customers to hear from us again and increased newsletter signups


These changes have converted hundreds of customers to our mailing list up from a few dozen on our old site. 

Subscribed customers and email marketing have since generated thousands in sales.

See the live site
See More UX