Motmot Coffee Site Redesign

Problem

Motmot's online store was struggling and hardly utilized with low traffic and sales. The previous site had usability issues and glaring glitches with overlapping elements. It was not optimized for conversion and was hard to use.

Ask 

Increase Online Sales and Improve Utilization 

Duration 

4 Week Primary Sprint 

Tools 

Shopify Web Design Platform 

Liquid (Based on Ruby On Rails language)

 

Engaging product photos and landing
Increase in Online Sales

246%

Increase in Online Revenue

255%

Increase in Store Sessions

1o1%

Increase in Returning Customer Rate

1078%

Telling The Story 

Telling the story is key to building trust with Motmot's customers and building the legitimacy necessary to convert interested viewers into buying customers. 

the producers...
the staff...
the sourcing...
the history.

Selling Our Product

Subscription  

Adding subscription functionality generated 000's in recurring revenue

Invoicing 

Adding invoicing functionality increased throughput and added a sleek checkout process that increased returning customers

Product Line

Adding a bundle option, priced to unlock free shipping, increased conversion and became our most popular product. This change was made based on insights that free shipping is the biggest factor in conversion for eccomerce.  

Follow Up

Creating automized follow-up emails lowered abandoned cart rate

Converting Subscribers  

Subscribe 

Prompts to subscribe were added in a landing pop-up and at the bottom of key pages. 

Opt-Out

Changing our email signup from opt-in to opt-out encouraged customers to hear from us again and increased newsletter signups

Results

These changes have converted hundreds of customers to our mailing list up from a few dozen on our old site. 

Subscribed customers and email marketing have since generated thousands in sales.

See the live site
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